There is nothing more rewarding than investing in a country’s youth, in a community’s future. This proposal is an invitation to invest in Bermuda’s young people through the Bermuda Athletic Association’s Football Academy program.
The Bermuda Athletic Association (BAA) recognizes that our country needs more than a group of technically savvy football players. The island needs healthy citizens and responsible community members who engage in honorable and respectable behavior both on and off the field.
We also recognize that the quality of Bermuda’s football programs need to change, standards need to be raised, and we are willing to take the lead.
That is why BAA focuses on the whole player from the introductory stages of training all the way to the First Division. Using a holistic approach, it pushes both the development of its youth players and the standards island wide. For instance, players are
required to be accountable for their training hours as much as they are accountable for being on the field for an important game. At some football clubs, it is accepted that the best players get most time on the field during games while being absent from training and practice. At BAA, our philosophy is based on discipline and responsibility. For us, no practice means no game time, even if it means that a very good player will have to watch a whole game from the bench. As such, we set higher standards of accountability for the sports club and our players for the benefit of the entire island.
Changing mindset and a culture will not happen overnight. To that end, BAA has devised and have implemented a Take it
out multi-pronged plan to build a comprehensive multidisciplinary Football Academy. The Academy’s focus will be long-term player development through a professionally-structured and appropriately intense football training program.
This proposal clarifies BAA’s strategy and provides information outlining the many opportunities that exist for you to become more involved in supporting the youth of Bermuda.
BAA THEN AND NOW
Established in 1904, Bermuda Athletic Association was the first sports club to be formed by Bermudians. Originally named, The Boys “Own Association”, the Club’s purpose was, “to provide clean sport and recreation for the youth of Bermuda”.
Some things never change. 110 years later BAA can pride itself on knowing that its purpose has not been diluted. Rather, through the implementation of a progressive, multi-faceted strategy, BAA has renewed its focus by making a major investment into both its football pitch and its football program.
Our Technical Director Kenny Thompson rounds out BAA’s strategy. His task is to lead and implement our vision in developing a comprehensive multidisciplinary football academy for long-term, total player development through professionally-structured and appropriately intense football training.”
BAA’s purpose is therefore centered on perfecting its players’ technical training while ensuring that it provides them with a healthy framework that nurtures their health, education, and socio-economic stability.
A HOLISTIC APPROACH
Reflecting its unwavering focus on the whole player, BAA’s strategy is as follows:
1. Technical mastery of the game
The Football Academy enhances the skills of the players and their coaches.
2. Health and social development
EI is defined as the capacity to deal effectively with ones’ own and others’ emotions, resulting in an upholding of the traditional sportsmanship behaviors, including empathy, self-respect, respect for others, and self-discipline. Research has indicated that individuals with better EI typically perform with greater success in the workplace; the same has proven true for athletes.
The fact is that player energy levels and performance on the field are directly related to their nutrition. The sooner they understand that, the better they are able to adopt a healthy lifestyle throughout their lives: before training, after training and, perhaps more importantly, at home, at work, and in other daily interactions.
This approach is holistic. Through all of its phases, as our players grow and strengthen, the same values outlined below continue to guide them:
AN OVERALL LOGIC MODEL
Our success will depend on our ability to maintain equal focus on our strategy and to remain guided by our overarching logic model (see Appendix A) that allows us and our stakeholders to measure our progress as we continue to implement the long-term strategy.
The logic model reflects where input is required and where it should come from. It also clarifies the following:
BAA keeps a watchful eye on the variables that make the strength of its program and its players. Specifically, it monitors its work along four interdependent lines:
In order to build a robust evaluation tool going forward, and for each player, we will continue to establish baseline ratings
Technical mastery of the game
To learn more, please contact the Bermuda Athletic Association.